A digital marketing strategy or a data strategy is a must…
… due to the complexity of digitization.
Marketing leaders know that they need to have a vision and a digital marketing strategy, because teams need a sense of purpose and goals that can be derived from this strategy.
This intellectual work is unavoidable, but it is often neglected and often falls by the wayside in hectic everyday life. Get support where you lack the resources so you can build that important foundation for yourself and your team. In addition: for a data strategy data insights is a must have. For a digital marketing strategy data analytics are a super nice to have.
Developing digital strategies
Firstly, the most important thing: There is no magic formula for strategies. But there are frameworks, business models, standards. And most importantly, there is your marketing data. The use of frameworks depends on what the scope and goal of the strategy should be. Is it about the further development towards a high-performance digital marketing department? Or does the company want to increase market share in a targeted manner? Or maybe the expansion into a new market is imminent? Whatever the task, it must be clearly defined from the beginning.
What all good strategies have in common, however, are analyses of the current situation. This can be done on the basis of data evaluations, through exploratory interviews of certain employees and customrs, workshops with customer facing colleagues and through the research of your competition.
One of the biggest challenges that companies currently experience is the digital transformation. If you are in this situation, you should have a strategy sooner rather than later as to how and when and to what degree digitization should be achieved and how much it will cost. Not doing so can mean a lot of unrest, blind actionism and unnecessary costs, not to mention the emotional hurdles for those who will see their jobs threatened.
If you are further ahead in your transformation and you are pushing the envelope to become data driven, a data strategy is certainly helpful. This includes knowing your data are trustworthy, your technical infrastrcuture is planned in tandem with your IT, and your KPI’s are defined.
A strategy is always 90% implementation
From experience, we have all seen strategies becoming paper tigers with impressive keywords and beautiful visualizations, but without any guidance for action. A strategy must always be 90% focused on implementation.
Anchoring digital marketing strategies in a team
For a digital marketing strategy, critical questions, data analysis and data mining as well as exploratory interviews are recommended in order to find out where possible weaknesses in the marketing sales funnel are currently located and how to differentiate yourself from the competition. This often reveals opportunities that have never been considered before. Or even business cases for cognitive data models. In addition, of course, the strategy has a major influence on the marketing team. Therefore, it is important to note that employees should be trained and further developed so that the strategy can actually be implemented together with them.
Digital Marketing strategies and data strategies developed by homo digitalis
homo digitalis helps you in developing competitive digital marketing and data strategies tackling what you feel needs to be addressed and what your data reveals on top of it. I make sure, your strategy is actionable and has set objectives that you can measure.
I usually look at:
- Your value proposition and your brand
- Your customers’ needs
- Your products and services
- Processes and tools within Digital Marketing
- Digital skill sets
- Marketing data
- Your competition
- Your budget
- and much more.
I carefully listen to your:
- Pains as well as gain creators
Your strategy needs to work for you and your team. It must be unique.